Jeremy Oliver is Australia’s leading expert on the China wine market. He has made over sixty visits to China in his capacity as an ambassador for Australian wine. He is also the first westerner to have published a wine book for the Chinese in their own language and the first Australian to have published a wine guide in Chinese. He pioneered online TV for wine in China.

With his extensive network of experienced wine industry professionals in China, Jeremy Oliver can review your company’s existing export strategy for China and provide solutions that reflect the rapidly changing nature of the market.

These solutions  can involve:

  • A custom plan for China for your brand
  • Sourcing the most appropriate offline sales channels and partners
  • Creating online platforms for brand building and revenue
    • Traditional online sales
    • Cross border online sales
  • Avenues into exclusive sales verticals
  • Closer cultural awareness and understanding the relationship between culture and business
  • Fine-tuning a brand for China readiness
    • Wine style
    • Name, package and appearance
    • Pricing and revenue strategy

Jeremy Oliver, drawing from more than 15 years of personal experience in China, combined with his vast network of contacts, can maximise the opportunity and minimise the risks involved for those undertaking this exciting journey.

To commence this discussion with Jeremy or further information please contact us.